AGUA PICHI

Partner with Munich's Cuban Festival

Brands belong
in this room.

Agua Pichi is the audience brands struggle to reach: dance-culture, urban, internationally curious, premium. 1,000 attendees · 4 days · the room you want to be in.

1–4 July 2027 · Venue TBA — Munich

Request the deck

The audience.

Munich's Cuban scene cross-pollinated with the European Cuban-dance circuit, plus the broader Munich premium-events public converging for a four-day weekend.

1,000
Expected attendees
400–500
Full-pass holders (4 nights in Munich)
~60%
Women, 25–50 urban
11k+
Munich IG community (Montuno + WeDance Munich)
30+
Media partners in our pipeline
5%
Net revenue back to Cuba (scholarship)

Partnership tiers.

Four tiers. One exclusive. Inquiries are matched to fit — these are starting points, not ceilings.

1 brand only

Title Partner

Festival presented by. Logo on every flyer, every stage, every screen. Lead placement in press, IG, and venue. Hosted hospitality + concierge access for your team.

  • Lock-in across all four days + concert nights
  • Press release co-branding
  • VIP allocation + branded reception
  • First right of refusal for 2028
4 spots — one per night

Stage Partner

Own a night. Thursday Afro-Cuban, Friday Timba-Jazz, Saturday Los Van Van, Sunday Salsa Fresh. Your logo on the night's stage, drinks, and bar.

  • One concert night fully co-branded
  • Pre-show on-stage moment (host mention)
  • Bar-back placement at the night's bar
  • Social posts + reels from your night
Multiple

Brand Partner

Anchor a part of the experience — the bar, the photo wall, the workshop spaces, the sustainability story. Your brand becomes part of the festival's everyday surface.

  • Activation space at the venue
  • Inclusion in all four-day signage
  • Pre + post coverage in our channels
  • Audience segment matching on offer
In-kind or hybrid

Media & Cultural Partner

For press, radio, cultural institutions, and broadcasters. Editorial access in exchange for cross-promotion. Funding bodies — Goethe-Institut and equivalents — fit here too.

  • Backstage + interview access
  • Co-curated content rights
  • Mutual cross-promotion across channels
  • Long-form coverage opportunities

What you get.

Every tier includes, at minimum:

And — because every Edition 1 partner is helping build something the city hasn't had in a decade — visibility as a founding partner. That credit is permanent.

Confirmed partners.

Inquiries are open through April 2027. Title-partner conversations are happening now. If you want to be the brand on the cover, this is the moment.

Confirmed partners will be listed here as agreements close. Current pipeline includes Heineken, Bacardí, Pernod Ricard (Havana Club), Corona, and BMW. None confirmed publicly yet.

Talk to us.

The shortest path is email. Tell us your brand, your tier of interest, your budget range, and your ideal timing. We'll send the deck and propose a call.

Alex Razbakov · Festival Lead

sponsors@aguapichi.com